Michiana Design Group

 Helping Small Business Owners Reach their Goals

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Why small businesses need graphic design

Small Businesses owners are highly skilled in their areas of expertise.  While they may have great skills in their craft, they often may not know how to effectively market to their customers or create lasting designs that build a memorable brand.   In this article, we give a list of reasons why small businesses should place greater emphasis on graphic design:


  • You only have one chance to make a first impression, potential customers will judge a business in just a few seconds based on visual appeal alone.
  • Design should tell a story and it’s vital that people get an idea for what a business does even if they’ve never heard of it before.
  • Solid graphic design provides branding consistency; In short, branding makes your company memorable!
  • As a small business owner you need tools to help differentiate you from the crowd. A company’s visual communication serves many purposes, making the business unique.
  • Effective design should entice and persuade; In short a professional graphic designer has the potential to deliver quantifiable results for a small business.


When businesses don’t take graphic design seriously, they will more than likely go through a design overhaul. In other words, quality design has longevity. That said, getting a little more up front saves time and money in the long run.


Michiana Design Group specializes in helping small Businesses with their Graphic Design needs.  Contact us Today so we can help you start to develop that lasting impression and drive new customers to your business!

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